2012 China (Beijing) Home Expo Dates: 2012 April 6 to 8 Venue: Beijing Exhibition Center ( 135 Xizhimenwai Avenue ) Organizer: Foreign Trade Development Bureau of the Ministry of Commerce of the People's Republic of China          Beijing Building Decoration Association Organizer: Beijing Huamo Exhibition Co., Ltd.          Shanghai Huamo Exhibition Service Co., Ltd.          China Council for the Promotion of International Trade Taizhou Municipal Committee Supporting unit: China Building Decoration Association               Beijing Municipal Housing and Urban-Rural Development Committee          Beijing Municipal Bureau of Commerce                   Beijing Administration for Industry and Commerce          Beijing Consumers Association               Beijing Taizhou Chamber of Commerce Exhibition Overview Organized by the authoritative department of the Ministry of Commerce of the People's Republic of China and the North Clothing Association, it leads the new trend of Beijing's home furnishing industry marketing model Home Expo, a one-stop home marketing and purchasing model, maximizes the integration of manufacturers, merchants, stores and online media resources of the entire industry chain, fully meets the needs of consumers, arouses the general attention of the industry, and gains the majority of consumers The recognition is the future trend of the home furnishing industry marketing model and brand-new consumer platform. The home fair model in Shanghai has caused a sensation in the industry. In only two and a half years, the one-stop home purchasing model of the home fair has become the "vane" that leads Shencheng's home consumption. In April in Beijing, the “ 2012 China (Beijing) Home Expo†co-sponsored by the authority of the Ministry of Commerce of the People ’s Republic of China and the Beijing Architectural Decoration Association. Follow the success model of the Shanghai Home Expo. The home furnishing industry chain of home improvement, furniture, sanitary ware, ceramics, flooring, kitchen appliances, building materials, etc. are closely connected to provide one-stop decoration procurement and information services for the residents, opening up a new platform for the home industry marketing, which will soon set off the Beijing home furnishing market Marketing storm. five advantages   Boost the wave of home improvement procurement 1. Authoritative organization │ Kaichun masterpiece    The China ( Beijing ) Home Expo is co-sponsored by the authoritative department of the Ministry of Commerce of the People ’s Republic of China and the Beijing Building Decoration Association, and has received the full support of the government authorities and the chamber of commerce. Relying on the strong rigid demand of the Beijing home decoration market and the furniture manufacturers ’ Effective promotion, through the matchmaking of the one-stop home improvement procurement platform of the home fair, Beijing will set off a new wave of home improvement procurement in April . 2. Capital Beijing│Wide radiation power│Strong influence China has become one of the world's largest household manufacturing and consumer countries, maintaining an annual growth rate of more than 20% . Beijing's special status determines Beijing's huge absorption, radiation and influence on the home furnishing industry. It is an indisputable place for domestic and foreign home building materials brands to seize the national market. It also determines that Beijing Home Expo has huge room for development and growth. 3. Negative budget strategy │ long-term creation │ Zhizai brand In order to cultivate a large-scale brand exhibition in Beijing's home furnishing industry, the organizing committee adheres to the strategy of generous investment, large investment, and negative budget, and strives to cultivate for a long time, carefully build a one-stop home decoration procurement platform for serving the people and service merchants, and cultivate the brand. 4. Success Model│Advantage Resources│Scale Guarantee The Home Expo model has achieved perfect success in Shanghai, Ningbo, Zhejiang, Taizhou and other regions. The organizing committee has maintained long-term cooperation with hundreds of home building materials manufacturers, and has strong power in the home building materials industry in the region and surrounding areas. The appeal and influence, the obvious advantages of customer resources, the new home expo model landed in Beijing, the scale of the exhibition is guaranteed, and the perfect marketing and cooperation system guarantees the company's participation effect. 5. Professional team │ strong alliance │ strength witness The strong lineup of organizers ensures the authority of the Beijing Home Expo. The organizer has more than ten years of experience in operating large-scale professional exhibitions, and has established long-term cooperative relations with many government agencies, domestic and foreign industry associations, and international famous exhibition companies. , Held many domestic excellent brand exhibitions, and organized more than 30 overseas pavilion business each year, with the strength to build the Beijing Home Expo into a national influential large-scale brand exhibition. Our core mission is to invite effective audiences The number and quality of effective visitors is the key factor to ensure the success of the exhibition. The organization and invitation of effective visitors is the top priority of the preparations for the series of home fairs, and it is also the core mission of our organizers. The effective audience organization of Beijing home fairs The work is mainly carried out from the following aspects: 1. Fully use the superior resources of the organizer and related functional departments, and invite effective audiences and buyers extensively; 2. Set up an effective audience invitation group to implement market segmentation for audience invitation, mainly inviting owners, designers of the home improvement industry, and people in the home furnishing industry of newly opened housing communities in Beijing; 3, by more than 10 million copies rigid demand database we have accumulated to SMS notifications, post letters direct investment, one to one telephone solicitation and other forms, organize their visit to Home Expo; 4. Open an online registration platform and log in to BJ.51JIABO.COM to obtain free admission tickets for the Home Expo and free home delivery; 5. Cooperate with the group purchase entity of home building materials in Beijing and surrounding areas to invite effective audience; 6. Millions of advertisements are publicized, and effective audiences are widely invited; 7. 500,000 tickets for home fairs will be distributed in major home furnishing stores, new real estate communities, similar large-scale exhibitions and group purchase activities before the exhibition; 8. Implement the joint invitation of exhibitor assistance, organically combining the invitation work of the organizing committee's audience with the invitation work of key exhibitors. 9. Carry out colorful live interactive activities such as home lectures, home forums, decoration lecture halls, special product promotions, spike auctions, quiz with prizes, order cashback, order draws, etc., to attract more effective audiences to visit the home fair. 10. Implement strategic cooperation with dozens of industry-specific online media and group-buying entities, and organize effective audiences extensively in the form of network topics and community activity tour exhibitions. Exhibition schedule: â—Ž Registration & Move: 4-5 April 2012 [9: 00-17: 30]          ◎ Opening Ceremony: April 6, 2012 [9: 30-10: 00] â—Ž extension open: 6-8 April 2012 [9: 00-16: 30]   ◎ Closing time: April 8, 2012 [15:00] Booth charges: â—Ž Rental rent [starting at 36 square meters] RMB 800 / square meter â—Ž Standard booth [ 3mx3m ] RMB 8000 yuan / unit, double-sided open booth, plus 500 yuan / unit.  Note: The standard booth includes: exhibition board, Chinese fascia board, a negotiation table, two negotiation chairs, and a 220V power socket. Product display range: â—Ž Home decoration services: home decoration, home decoration design, home decoration consulting service agencies and related enterprises, etc .; â—Ž Bathroom ceramics: bathroom, sanitary ware, ceramic tiles, floor tiles, sauna pool equipment, shower room, faucet, shower, bathroom hardware, etc .; â—Ž Cabinet kitchen appliances: overall kitchens, cabinets, kitchen appliances, comfort systems, water purification facilities, sinks, kitchen hardware, etc .; â—Ž Floor doors and windows: laminate flooring, solid wood floors, composite floors, floor heating systems, indoor doors, anti-theft doors, plastic steel windows, frameless windows, invisible windows, etc .; â—Ž Integrated decorative materials: paint, various pipes, decorative glass, ceiling materials, overall stairs, decorative hardware, locks, switch appliances, etc .; â—Ž Furniture for furniture: solid wood furniture, panel furniture, sofa soft bed, custom furniture, children's furniture, sliding door wardrobe, home textiles, curtain fabrics, etc. Contact information of the organizing committee: Address : Beijing Chaoyang District Room 2007 , Building 6 , SOHO Modern City , No. 88 Jianguo Road Phone: 010-8589 1646    8580 6416      010-8580 6846    8580 6486 Fax: 010-8589 2646 Website: Http://bj.51jiabo.com Weibo: http://weibo.com/jbhbjz Email: Â
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2012 China (Beijing) Home Expo