Good prospects for the wooden door industry



After years of development, the wooden door industry has developed into a relatively mature industry, with an increasingly complete industrial chain and more and more brands. The person in charge of Kang Hong's wooden door believes that in the next three to five years, the wooden door industry will usher in a new round of rapid growth, which is expected to form a market scale of more than 200 billion yuan. With the emergence of a large number of new wood door manufacturers, the market saturation is further increased, which means that competition is further intensified, and the competition between various brands is forced to change from homogenization to differentiation, thereby promoting a comprehensive upgrade of the industry. Now the wooden door market is becoming more and more mature, and the wooden door industry has also begun to segment the market. In the face of the market segment, the wooden door enterprise takes two steps.

1. Think of countermeasures

With so many wooden door manufacturers, it is indeed a bit difficult for the government to introduce inclusive policies. In this international financial crisis, China's manufacturing industry suffered heavy losses. For the financial crisis that I do not know how long it will last, wooden door manufacturers understand in their hearts that relying solely on government bailouts will only become more difficult.

2. Adjusting the sales structure and grading the market varies greatly

Many people in the industry believe that for most wooden door manufacturing enterprises, it is more appropriate to adjust the ratio of export to domestic sales to 3: 7. This proportion is recognized by the wood door industry. It is very difficult for wooden door manufacturers accustomed to OEM to transfer to domestic sales, but if they do not change, they will wait for death. In the long-term external processing, these companies have a better ability to master product quality than many small wooden door manufacturers, which is their upper hand in fighting the domestic market.


Multi-functional furniture, wood-panel furniture and novel wood doors are very popular, while the market of old-style and expensive wood doors is gradually shrinking. For small wooden door manufacturers, the township market is very promising. Finding agents from local businessmen is the cheapest and most efficient way. And some wooden door manufacturers with the ability to upgrade, it is best to develop first- and second-tier markets during this period, understand the consumption characteristics of these markets, establish sales channels and teams, and improve corporate brands while inheriting strict control of product quality. Fame. All in all, according to market demand, wooden door manufacturers must learn eighteen martial arts.

Do these two steps well, and take these two steps, the wooden door manufacturers will develop more smoothly!





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