Since the "Da Vinci" incident, the integrity of domestic "foreign brands" has been widely questioned by consumers, and its market sales have also been greatly affected. However, the Italian brand Accord Stan, which was settled in Shenzhen Longgang Xinchang Meijiagong Furniture Co., Ltd. in the early 1990s, has created an upturned industry legend against the backdrop of a sluggish furniture market in China. At present, Accord has established 268 franchise stores across the country, and its products are exported to countries and regions such as the Americas, Southeast Asia, Hong Kong, Macao and Taiwan, with an average annual sales growth of 48.6%. As a foreign brand manufactured by domestic domestic enterprises, why can "Accor Stan" create such a miracle? Chen Lin, the marketing director of Xinchang Meijia Furniture, believes that all this stems from Xinchang Meijia's insistence on brand reputation and the emphasis on product quality. And the pursuit of perfect service. Product: attention to detail In an era where the furniture industry is becoming more mature and consumers are increasingly rational, relying solely on eye-catching packaging, low prices, and rapid product replacement has made it difficult to win consumers' favor. Only by striving for details can we produce perfect products and win the trust of consumers. Chen Lin believes that the details can often inadvertently reflect the pros and cons of the product. Although the seemingly similar products have the same packaging and similar appearance, the quality and grade are different from the cloud. The difference lies in the difference in the pursuit of refinement of details. The reason why cottage products cannot replace high-quality original products is that they cannot reach the latter level in various details. Xinchang Meijia can be described as meticulous in detail and keep improving. The company has been strictly demanding itself in accordance with international standards, and has repeatedly practiced and improved in the selection, design, and production links, and strives to have no defects in every piece of furniture. In September of this year, after two years of design and development, the company launched two new series of products, AG1913 and FACASSA. Among them, AG1913 pays more attention to embodying the beauty and modernity of the design from the details. It is exquisitely hand-carved, which perfectly interprets the essence of pure European culture; the Italian brand Facasa features fine and exquisite floral carvings, which integrates Baroque. , Rococo, Neoclassicism and Emperor Zheng's four styles, designed to meet the needs of different consumers. Service: Pursuit of perfection At this stage, the traditional dealer agency model is still the main mode of furniture industry marketing. Solving the problems of dealers at the budding stage has always been an important service policy of Xinchang Meijia. Under the guidance of this policy, Xinchang Meijia has specially set up a supervision department to provide nanny-style services for dealers from the early opening to the later terminal maintenance. According to Chen Lin, once the company and the distributor reach cooperation, the supervisory department and planning department will do a series of work such as store location, design, distribution, opening preparation, and opening plan development step by step, and continue to provide tracking The service has been guaranteed that the dealer can make a profit independently and finally, the work comes to an end. In addition, the overall home furnishing sales is an important development trend in the furniture industry. It is also the company's consistent pursuit to guide distributors to improve the overall home operating capabilities. The two new series of AG1913 and FACASSA launched this year have further improved the matching and hierarchy of the company's products, helping dealers achieve full profitability. Development: value talent In recent years, affected by a series of policies, the furniture industry's "labor shortage" has intensified. How to retain excellent talents and ensure the normal operation of the enterprise has become the focus of attention. In terms of talent management, Xinchang Meijia has always adhered to the principle of win-win between employees and enterprises. According to Chen Lin, Xinchang Meijia adheres to the employment concept of "being a man first, then doing things, doing good things" and "people are as talented and broad as possible", so that every capable employee has room for development and improvement. Sense of belonging. The company has set up a love fund for employees. Whether the employee gets married, has a baby, or is unfortunately hospitalized, the company will give a certain amount of loving subsidies. In addition, the employee birthday party organized at the end of each month is also a highlight of the factory, so that employees who are only outside can feel the warmth of the home. Business: Adhere to integrity Honesty is the only way to start a business, and Da Vinci Home is defeated by honesty. Xinchang Meijia always adheres to the operation of integrity and maintains the reputation of the brand. A few days ago, the Accord Stan brand under the Shenzhen Xinchang Meijia teamed up with more than 30 specialty stores in key cities across the country to hold the Accord Stan Quality Mileage Campaign, and promised dealers and consumers the quality of products with real quality. Integrity brand provides the perfect quality guarantee for dealers and consumers. Finally, Chen Lin said that based on the four cornerstones of products, services, talents, and integrity, Xinchang Meijia will continue to work hard and strive to build the Accord Stan into a century-old brand. Steel nuts have internal machine threads which are assembled with machine threaded bolts and screws. Steel nuts are very strong and Flange lock nuts,Flange serrated lock nuts,self-locking nuts,hex nuts etc are our popular types. Different sizes and colors could be customized. Most popular sizes are M3,M4 and M5 sizes. If you need other sizes,we could produce them for you as well. If you need special packing service including special package boxes, it is also ok for us. Any questions or demand, please feel free to contact us. Steel Hexagon Nut,Steel Nut,Steel Shear Nut,Stainless Steel Square Nut,Stainless Steel Weld Nuts Hobby Carbon CNC Technology(Shenzhen) Limited , https://www.hobbycarbon.com
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