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The healthy development of the furniture industry needs to upgrade its quality and transform as soon as possible
At the end of 2010, companies will summarize and plan for the new year. In 2010, Haoxing's market layout was relatively smooth. Nowadays, there are more than 110 stores in all provinces and cities except Tibet. In response to the fierce market competition, Huang Zhangxing stated the plan of Haoxing in 2011: "In 2011, Haoxing may not participate for a year, focusing on internal improvement and adjustment, strengthening the contact with dealers and researching market countermeasures, and increasing Support dealers, strengthen training of shopping guides, improve the quality of shopping guides, strengthen their own service quality, strengthen store packaging, enhance store image, and comprehensively enhance Haoxing's internal and external competitiveness. "
Dalingshan is the largest furniture export town. The financial crisis has caused many export enterprises to switch to the domestic market. Haoxing successfully transformed after the financial turmoil and returned from the overseas market to the domestic market. Now Haoxing is on the right track in the domestic market. Huang Zhangxing talked about the most impressive thing in 2010 and said: "I am glad that Haoxing has been transformed this year, and many export companies in Dalingshan that have not transformed have been having a difficult year. The exchange rate of the RMB is rising, prices of various raw materials and other products are increasing, and production costs are increasing The export enterprises are afraid to take orders, and the profits of export processing will be low, and the profits of enterprises with rising exchange rates will be even lower. Some of my friends who are exporters say that the export market is very difficult. "
The war in the furniture industry is fierce, how can the enterprise benefit the invincible
The product positioning of the market avoids the truth and seeks its own space, and the target market is positioned in the southwest market. Forbes announced the fastest growing cities in the future: Chengdu ranked first and Chongqing ranked second. The southwest region is a new continent in China. The state has strengthened the development of the western region and invested 700 billion yuan to develop the western region. Red Dot New City focuses on the Southwest market, optimistic about the potential market in this region, early development and early market occupation opportunities. Today, Red Dot New City's stores in Chengdu and Chongqing have been well-positioned.
Strengthen the support of store opening and implement the concept of value-added service for store opening. Red Dot New City trains a group of experienced shopping guides and trains store managers for dealers opening stores in different regions. As long as the dealer opens the store, Red Dot New City will directly drop the shopping guide and store manager to the new store service, help the dealer to train the shopping guide and store manager daily, and improve the service level and competitiveness of the sales store. Market and increase sales.
To enhance brand competitiveness, we need to refine products and focus on differentiation
Brands in the furniture market are emerging one after another. Furniture brands cannot be set in stone, have a single competition, and have not developed new products to adapt to market development. Furniture enterprise products have strong market competitiveness, and products can only be constantly updated to meet market consumer demand.
In order to stick to the product differentiation route and maximize the product's resource advantages, Mubao Meijia constantly develops new products to meet market demand. Only after product differentiation is differentiated can there be a market advantage. Zou Xin put forward his opinion: "After years of investigation, Mubaomeijia team has developed a series of cost-effective Chinese solid wood furniture. Only by insisting on product differentiation and updating Have a firm foothold in the market and have a strong brand competitiveness. "
Do a good job in talent management and enhance corporate culture
The integration of professional managers into the enterprise and bringing benefits to the enterprise is a staged process. President Liu stated his employment philosophy in Golden Phoenix: "The first stage is resource integration and familiarization; the second stage is application and play; The stage is innovation and development. "Companies have their own employment concepts. Talents need to be trained and understood when they arrive, and then promote talents to develop their own capabilities. It takes a long period for talents to integrate into the corporate culture and create benefits for the company. Professional managers frequently change jobs, which is not only a loss to the enterprise, but also an invisible harm to themselves, which is not conducive to personal growth.
Regional managers change jobs frequently, making it difficult for them to keep them a headache for the company and even more difficult for the industry. The reason is both sides, in addition to the manager's own reasons, the company itself has a reason. How to retain professional managers to serve the company, Zhong Shaoqing put forward his views: "First, companies must improve their corporate culture, provide a good working environment for talents, retain talents with soft power; second, companies must have a long-term The performance mechanism, or welfare competition, allows those who enter the company to work or serve to realize what they will gain from serving in this enterprise and will grow to that stage. In short: without a sycamore tree, how can there be a phoenix. Can an enterprise Planting a sycamore tree to retain talents is not purely based on money and welfare, but also on training, the corporate environment, and the personality of the company ’s boss. It ’s related to the personality of the boss and the way of life. One piece will attract him to stay. "
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How can the fierce war in the furniture industry benefit the invincible
Throughout the domestic economic landscape, the Chinese furniture market has undergone great changes. Today, high-end products are no longer patents of the rich. There are many middle-class consumers buying high-end furniture products. Consumer psychology has undergone major changes. Being rich does not necessarily make you happy, you ca n’t find a sense of belonging, and the separation between people is increasing, so furniture is now selling life philosophy.