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The five major disadvantages of the ceramic tile industry need to be solved
The ceramic tile industry has always been closely tied to the concept of "innovation." In recent years, the rapid growth of the global real estate market has driven significant development in both production and consumption of ceramic tiles worldwide. Chinese ceramic products are known for their variety, large volume, high quality, and comprehensive range from low-end to high-end options, making them highly favored in international markets. As a result, the share of Chinese ceramic tiles in the global market is continuously increasing. The booming real estate sector in China has also fueled strong demand for wall and floor tiles, further boosting the industry's growth.
With the advancement of ceramic tile manufacturing technology, personalized and high-end products have started to emerge in the market. Chinese tile companies are now focusing on high-end markets, adjusting product structures, enhancing value-added features, and emphasizing innovation and brand building to ensure sustainable development. Today, we reflect on the current state of the domestic tile industry and identify key areas that need transformation.
First, "Thickness does not equal quality." For a long time, the market has used thickness as a competitive advantage, with many believing that thicker tiles are better. However, ceramic tiles are primarily surface decoration materials, designed for aesthetics and protection. Their performance depends more on strength and durability rather than thickness. Thicker tiles require more energy to produce and may even reduce resistance to damage due to incomplete sintering. This contradicts national policies promoting energy efficiency and environmental sustainability. Therefore, reducing tile thickness is a necessary step toward sustainable and low-carbon development.
Second, "White bodies mean high-end." Many consumers associate white tiles with premium quality, but this perception is largely shaped by industry marketing. Historically, imported tiles were red, but the shift to white tiles was driven by market strategies. In reality, the color of the body doesn't affect the final appearance of the tile. With resource depletion and the push for circular economy, the industry must move beyond white bodies. Using alternative raw materials like red mud or gray sand can help create eco-friendly, non-white tiles. This requires collaboration among companies, governments, and associations to promote new standards and educate consumers.
Third, "The ceramic tile industry lacks patents." While many believe the industry has no patent achievements, this is not entirely true. There are numerous patents, such as those related to isostatic pressure roller rods and innovative stone technologies. However, weak patent awareness and high enforcement costs have led to underutilization of intellectual property. To address this, the industry needs stronger legal support and a culture of respect for innovation.
Fourth, "Design is only about color and texture." Product design should go beyond aesthetics and include technological aspects like material selection, process optimization, and functional performance. True innovation lies in integrating design with technology, ensuring that each product reflects both creativity and engineering excellence.
Fifth, "Thinner is not always better." While thinning tiles aligns with energy-saving goals, it can compromise strength and durability. Finding the optimal thickness is crucial, balancing production efficiency, application performance, and environmental impact. The ideal thickness varies depending on the product specifications and usage conditions.
In conclusion, the ceramic tile industry must embrace innovation, sustainability, and smart design to remain competitive and meet future challenges.