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The five major disadvantages of the ceramic tile industry need to be solved
The ceramic tile industry has always been closely tied to the concept of "innovation." In recent years, with the rapid growth of the global real estate market, ceramic tile production and consumption have seen significant progress. Chinese ceramic tiles are well-received worldwide due to their variety, large quantity, high quality, and competitive pricing across all price ranges. As a result, the share of Chinese ceramic tiles in the international market continues to grow. The booming real estate sector in China has also driven strong demand for wall and floor tiles.
With the advancement of ceramic tile production technology, the market now offers more personalized and high-end products. Many Chinese manufacturers are focusing on premium markets, adjusting product structures, and emphasizing value-added offerings. They are also working to improve technological content, foster independent innovation, and build strong brands, all in pursuit of sustainable development. Today, we reflect on the current state of the domestic ceramic tile industry and outline several key concepts that need to be addressed.
First, "The thickness of the tile is not the only factor." For a long time, the industry has used thickness as a competitive edge, often promoting the idea that thicker tiles are better. However, ceramic tiles are primarily decorative materials, and their main function is to enhance aesthetics and provide surface protection. As long as they meet strength and durability standards, they can serve their purpose effectively. Compared to natural stone, ceramic tiles offer advantages such as higher strength, lighter weight, resistance to aging, and consistent color. Thicker tiles require more energy to fire and may even reduce their structural integrity. This contradicts national policies on energy efficiency and environmental protection. Therefore, reducing tile thickness is a necessary step toward sustainability, and the industry must educate consumers that thinner tiles can be just as effective.
Second, "White bodies do not mean high-end." Historically, white-colored tiles were considered premium, but this perception was shaped by industry marketing rather than actual quality. The color of the body doesn't affect the final appearance or performance of the tile. With resource depletion and the push for green manufacturing, the industry should move away from over-reliance on white clay. Using alternative raw materials like red mud and sand can help create eco-friendly, non-white tiles. This shift requires collaboration between companies, governments, and associations to promote new standards and educate consumers about the value of diverse tile colors.
Third, "The ceramic tile industry lacks patents." While the industry is technically mature, many companies still believe that there are few original patents. However, this is not true—there are numerous innovations, such as isostatic pressure roller rod technology and unique surface designs. The issue lies in weak patent awareness and enforcement. Companies often fail to protect their intellectual property, leading to widespread imitation. To address this, the industry must strengthen patent management, raise awareness, and work with authorities to ensure fair competition and respect for innovation.
Fourth, "Product design is more than just color and texture." Many believe that design is limited to visual elements, but it actually encompasses technical aspects like material selection, process optimization, and functional performance. True innovation requires integrating design with technology, ensuring that aesthetic and practical features align. Product design should also consider cultural and application contexts, making it a comprehensive approach that drives value and differentiation.
Fifth, "Thinner is not always better." While thinning tiles supports energy efficiency and cost reduction, excessively thin tiles can compromise strength and durability. They may require more auxiliary materials during installation, increasing overall costs and environmental impact. Therefore, there is an optimal thickness range for different tile specifications, balancing performance, cost, and sustainability. A life-cycle analysis is essential to determine the most efficient and environmentally friendly solution.