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Furniture City "Lecking Donkey" Becomes "Following Donkey" Furniture Dealers Suffer
In a furniture mall, there's a group of people who follow customers around. They accompany you while you shop and later come to your home to demand money, no matter what you purchase. If you refuse to pay, they can disrupt the sales process, creating tension for both buyers and sellers.
Many people are familiar with the term "lead donkey," but over time, this practice has evolved. What was once called "leading the donkey" has now transformed into "following the donkey." So, what's the difference between these two? The "lead donkey" involves establishing a fixed relationship with the merchant, where the person guides the customer to a specific store. Once the deal is made, the "lead donkey" takes a cut from the merchant—money that the merchant pays. This method relies on control and influence.
On the other hand, the "follow the donkey" approach is more about tracking the customer. These individuals don't necessarily lead customers to any particular store; instead, they follow them around the mall, observing their choices. Once a purchase is made, they approach the merchant and claim the customer was introduced by them, demanding an introduction fee. This fee can vary depending on the value of the goods sold. For example, if a piece of furniture costs 5,000 yuan, the "donkey" might ask for hundreds of yuan as a fee, often requiring negotiation before agreeing on a smaller amount.
If the merchant refuses to pay, these individuals may spread negative rumors about the product or even confront the customer outside the store, claiming the furniture is of poor quality. This behavior creates pressure on merchants, who eventually give in to avoid further disturbances. Despite paying, many merchants are hesitant to pass the cost onto customers, as it could affect their competitiveness.
Furniture sellers have expressed frustration, stating that although they pay these fees, they cannot afford to pass the burden to their clients. Meanwhile, the property management office of China Furniture City has acknowledged the issue. While no official complaints have been received yet, they admit the problem is affecting the overall shopping environment.
To address this, the relevant authorities have implemented measures such as crackdowns and awareness campaigns, which have shown some success in curbing the "lead donkey" phenomenon. However, with the emergence of the "follow the donkey" method, new strategies are needed. The property management encourages market owners to report incidents and not be intimidated. They hope businesses will unite to combat this issue and help maintain a clean and fair market environment.