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Matters needing attention in the design of showcases
1. A well-designed exhibition booth should be harmonious and not cluttered. The booth is made up of various elements such as layout, lighting, color scheme, graphics, exhibits, display racks, and more. A successful showcase design is the seamless integration of these components to effectively support the exhibitor's goals and create a memorable experience for visitors.
2. Simplicity is key in exhibition design. Most people can only absorb limited information quickly. If visitors are in a hurry, they will lose interest if they can't grasp the main message at a glance. Moreover, an overly complex booth can reduce the efficiency of the staff working there. Exhibits should focus on the most representative items—there should be choices and trade-offs. A clean and straightforward presentation is the most effective way to capture attention. Photos, charts, and text should be clear, concise, and directly relevant to the exhibition’s purpose. Any decorative elements that don’t align with the theme or content should be minimized.
3. The exhibition booth should emphasize a central focus or highlight. This focal point draws attention and guides the visitor’s eye. The selection of the focus should align with the exhibition’s objective—whether it's a flagship product, a new launch, or a key offering. Use location, layout, and lighting strategically to make the highlight stand out and create a strong visual impact.
4. The design of the booth must clearly express its theme. Conveying a clear message is essential, as it represents the core information and impression the exhibitor wants to leave with visitors. This could be about the company itself, its values, or its products. A clear theme not only serves as the central point but also helps in creating a unified and cohesive visual identity through appropriate colors, visuals, and layout. When done right, it leaves a lasting and positive impression on the audience.
5. In addition, the flow of the booth should be carefully planned. Visitors should move naturally through the space, guided by signage, lighting, and the arrangement of exhibits. An intuitive layout encourages engagement and prevents confusion. It’s also important to consider the comfort of both visitors and staff—ensuring enough space for movement and easy access to key areas. Thoughtful design not only enhances the visitor experience but also supports the overall success of the exhibition.