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Price Elevation Discounts Selling Flooring Market Pitfalls Again
In a flooring store, sales staff informed reporters that all furniture items in the shop are currently being offered at a 4.5% discount. “As we are a factory-operated store, our discounts remain relatively stable. Even during holidays like ‘May Day’ and ‘Double 11,’ the discounts haven’t changed much,†said Ms. Gong, a sales representative.
During the visit, the reporter observed several flooring stores and noticed that pricing can be quite confusing. Most stores clearly display their floor prices, but these may not reflect the actual cost. As a consumer, the reporter entered a few furniture stores and found that similar promotional activities were common across the board.
**High Prices for Foreign Buyers**
After visiting multiple building material markets, the reporter noticed that businesses rarely advertise or provide shopping guides unless there's a large-scale promotion. However, if customers ask a bit more and spend some time negotiating, sales staff often offer special discounts to entice purchases.
Since merchants typically give reasonable discounts, why don't they just mark the final price on the product? Mr. Shi, a salesperson from a flooring brand (using a pseudonym), explained that the listed price is mainly for foreign buyers.
“Foreigners tend to have strong bargaining power, and higher prices mean more room for negotiation, which makes customers feel comfortable during the transaction,†he said. For home improvement customers, the retail price is usually set 20% above the factory price. “Customers are used to bargaining, and we don’t sell at the listed price,†added another sales representative.
**Price Hikes Before Discounts**
Most products in the building materials market are first priced high and then sold at a discount. Only well-known brands are usually sold at a fixed price, which is an unwritten rule in the industry. However, the level of discounts varies depending on the time of year.
“If you're planning to buy, it's best to do so before ‘March 15th.’ The price of the same product tends to rise after that date, and the next big discount period will likely be around ‘May Day’ or ‘Double 11.’ But right now, the prices aren’t very low,†shared an industry insider.
“This product has always been popular, but there were too many shipments last year, and sales didn’t go as expected. That’s why they promoted it during ‘March 15th.’†A salesperson mentioned that during this time, many brands run their biggest annual discounts. “There are many brands in the mall, and each store sets its own promotions, which vary widely.â€
**Beware of Floor Samples!**
When the reporter visited a flooring brand store, the sales staff immediately recommended a specific type of flooring. “You can only get a 30% discount on other products. But if you buy this one, you’ll get an even better deal,†they said.
Flooring companies often use samples as part of exhibition activities, and these samples become the “sacrifices†of such events. They might promote a “30% discount†to attract buyers, but in reality, only the sample in the store qualifies for this deal.
“This product has been inspected and is in good condition. If you accept it, we can sell it to you at a lower price without needing to order it specially,†the salesperson explained. However, the “sample†could also be a test product from the development stage or a slightly damaged floor that arrived during transportation.
In reality, consumers shouldn’t rush to buy just because of a discount. Once quality issues arise, they might end up spending more time and money on replacements or repairs. Therefore, it's crucial for consumers to carefully inspect the product and inquire about installation and after-sales services before making a purchase.
Tag: Flooring, Solid Wood Flooring, Building Material Market, Furniture, Home Improvement