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New type of floor heating, suspicion, vigilance, advertising, gimmicks, refusal
Since November, Nanjing has slowly transitioned into winter, and the topic of home heating has gained significant attention in the decoration market. Over the past few years, underfloor heating has become the dominant player in the heating system, gradually becoming a standard feature in many households. During my visit to this year’s Nanjing heating market, I stumbled upon something unexpected—new types of underfloor heating systems like superconductive and carbon fiber options. Could these innovations become the next big thing for Nanjing residents, or are they just fleeting trends in an already competitive market?
**A Low-Profile Debut of New Heating Systems in Nanjing**
In recent times, when people think of underfloor heating, their initial thought often gravitates toward either water-based or electric systems. Both have steadily grown in popularity, making them key choices for consumers. While touring the Nanjing heating market recently, I noticed two relatively new underfloor heating systems: superconductive and carbon fiber underfloor heating. Although these products have been available in other regions, they’re still fairly new to Nanjing. "We didn't have a dedicated showroom before, but now we're setting up our own independent store," explained a staff member from a Korean company.
For these newcomers in the Nanjing market, I took the time to learn more from consumers. Superconductive underfloor heating uses a water heater and metal pipes to circulate heat, where the hot water doesn’t need to pass through every pipe, allowing efficient circulation at the head. At a KTS showroom in Korea, which primarily focuses on carbon fiber underfloor heating, the staff detailed the unique combination of mesh cloth and floor tiles, though the heat principle isn’t widely known, and products related to it remain scarce.
**Consumer Preference for Traditional Options**
Due to the recent arrival of superconductive and carbon fiber underfloor heating in Nanjing, most locals remain unfamiliar with these systems. Many consumers naturally question what sets them apart from traditional options.
“Water-based systems work through underground coils with circulating hot water, radiating warmth evenly across the floor. Electric systems involve embedding wires into the ground, which can be slightly more power-hungry,†explained a senior sales manager from a leading Nanjing heating brand. She noted that traditional heating solutions enjoy strong consumer trust.
During discussions comparing traditional versus new systems, I observed the promotional zeal of newer brands. The Korean KTS brand's representative emphasized that carbon fiber heating absorbs 100% of carbon using pure cotton mesh, with a 1mm thickness that remains flexible, addressing low-floor issues. Meanwhile, another major superconductive underfloor heating brand conducted a live demonstration by immersing one end of a metal tube in hot water and quickly transferring heat, highlighting its efficiency over conventional systems.
**Expert Advice: Beware of Marketing Tactics**
Beyond product features, pricing remains a key concern for consumers. For both traditional and new underfloor heating systems, I did some calculations based on a 50-square-meter installation area. Traditional water-based underfloor heating costs between 100 and 200 yuan per square meter, excluding boilers, water separators, and control systems. Electric systems range between 150 and 300 yuan per square meter without accounting for leveling costs. Carbon fiber systems come in at around 230 yuan per square meter, requiring separate temperature controllers. Superconductive systems are even pricier at 320 yuan per square meter.
Careful observers will notice that, excluding auxiliary materials, the base cost of new underfloor heating systems tends to be slightly higher than traditional ones. Without a clear price advantage, how do these brands plan to thrive? Companies like KTS and K&C remain optimistic. “We believe our products will win over Nanjing consumers.â€
For the current state and future trajectory of these new underfloor heating systems, I reached out to seasoned professionals in the Nanjing heating sector. They pointed out that traditional water and electric systems have a 50-60 year history, which newer systems cannot yet match. “While some product concepts may sound promising, reliability remains uncertain and requires extensive testing and usage to confirm,†they cautioned. For consumers considering heating solutions, they recommended paying close attention to the product’s application scope, years of availability, and relevant safety inspection reports to avoid falling for flashy marketing tactics.