Meichao Group has maintained its leading position in the home furnishings accessories industry through a strong emphasis on brand building and trademark awareness. Recently, the company was awarded the "China's Famous Trademark" certificate by the State Administration for Industry and Commerce, with its brand "Yi Ping" earning this prestigious title. This makes "Yi Ping" the second well-known Chinese trademark following "Mei Chao." As a result, Meichao Group is now the only enterprise group in the industry to hold two "golden signs," highlighting its remarkable brand strength. With the completion of the third phase of its production base, Meichao Group is set to achieve new levels of scale and market share. Chairman Zhang Jingfu emphasized that the company will continue to focus on decoration accessories, maintaining its position as a manufacturer of various decorative products. The goal is to accelerate the development of a full product chain, positioning Meichao as a world-class leader in the decoration accessories industry. The dual recognition of two well-known trademarks in China is a significant achievement. Although Meichao cannot claim to be the first, it certainly stands out as a pioneer. This success stems from Zhang Jingfu’s deep brand awareness. Since the company was founded in 1996, he has consistently focused on building a strong brand. He registered numerous trademarks around "Mei Chao," including over 100 in three categories—Chinese characters, graphics, and pinyin—after 2003. Today, trademarks such as Yichaiping, Fangshuigu, Qianshen, Zhanmubao, Yigoude, Wallney, and others have been officially registered. Additionally, Zhang made strategic defensive registrations, anticipating future market demands. To date, Meichao has registered nearly 700 trademarks both domestically and internationally. Zhang explained that initially, he registered many trademarks with the vision of expanding into more fields. However, today, his focus has shifted toward specialization, concentrating solely on the decoration accessories industry. This year also marks another milestone for Meichao: the completion of the third-phase production project. With an investment of 200 million yuan, the facility is equipped with state-of-the-art technology from top global suppliers. Equipment includes mixing systems from Germany’s Ericsson, filling systems from Harvard Bock, palletizing systems from German Berman, and advanced weighing systems from Italy and the UK. This cutting-edge setup ensures Meichao maintains its high-quality standards. Once operational, the third-phase production line can produce up to 750,000 tons annually, making it one of the largest mortar production lines globally. It can manufacture all types of mortar products, significantly enhancing the company’s production capacity. Meichao is now focusing on expanding its product chain in the decoration accessories field. Currently, the company covers adhesives and mortars comprehensively. With the new production line, all mortar products will be manufactured there, while the original workshop will be converted into a wall paint production unit. The "Hua Cai" brand, meaning “colorful and traditional Chinese,” is being developed for wall paints, expected to launch in 2016. Once fully established, Meichao will offer a complete range of decoration accessories, covering nearly 16 products that meet over 90% of home interior needs. Zhang Jingfu’s vision is to become the largest manufacturer of decoration accessories in China, providing consumers with comprehensive solutions. Over the next 3–5 years, Meichao will experience rapid growth, accelerating its national expansion. By 2020, the company aims to exceed a total output value of 2 billion yuan, solidifying its position as the leading player in the Chinese decoration accessories market.

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