Meichao Group has maintained its leading position in the home furnishings accessories industry by focusing on brand building and cultivating strong trademark awareness. Recently, the company was awarded the title of "China's Famous Trademark" for its brand "Yi Ping," marking the second well-known trademark after "Mei Chao." This achievement makes Meichao the only enterprise group in the industry to hold two "golden signs" — a testament to its long-term commitment to branding. With the completion of the third phase of its production base, Meichao is set to expand its scale and market share significantly. Chairman Zhang Jingfu emphasized that the company will continue to focus on decoration accessories, aiming to become a globally recognized leader in this field. By accelerating the layout of its entire product chain, Meichao aims to offer comprehensive solutions for home interior decoration. Zhang Jingfu has always prioritized brand development since the company's founding in 1996. He actively registered trademarks under the "Mei Chao" brand, including over 100 registrations across Chinese characters, graphics, and pinyin after 2003. Today, trademarks such as Yichaiping, Fangshuigu, Qianshen, Zhanmubao, Yigoude, Wallney, and others are all officially registered. In addition, defensive trademark registrations have been made to secure future market opportunities. To date, Meichao has registered nearly 700 trademarks both domestically and internationally. While initially expanding into various fields, Zhang now emphasizes focus and specialization, ensuring all current trademark efforts are concentrated on the decoration accessories sector. This strategic shift reflects the company’s long-term vision and commitment to quality and innovation. The third-phase project marks a major milestone for Meichao. With an investment of 200 million yuan, the new production line features state-of-the-art equipment from top global suppliers. The mixing system comes from Ericsson (Germany), the filling system from Harvard Bock (Germany), and the palletizing system from Berman (Germany). Additional systems from Wiem (Italy) and Clyde (UK) were also integrated, along with six of the world’s most advanced weighing systems. This cutting-edge infrastructure ensures Meichao maintains a leading edge in product quality. Once operational, the third-phase production line will produce approximately 750,000 tons annually, making it one of the largest monomer mortar production lines globally. It can manufacture any type of mortar product, supporting the company’s goal of becoming the largest manufacturer of diverse decoration accessories in China. Currently, Meichao covers all key products in adhesives and mortar. With the new production line, all mortar products will be produced there, while the original workshop will be converted into a wall paint production facility. A dedicated wall paint department using the "Hua Cai" brand is already in place, with plans to launch related products in 2016. Once fully operational, Meichao will achieve a complete range of decoration accessories, covering nearly 16 products that meet over 90% of home interior decoration needs. Zhang Jingfu’s strategy is clear: to become the leading provider of comprehensive decoration accessories solutions. Over the next 3 to 5 years, Meichao is expected to enter a period of rapid growth, with large-scale expansion accelerating. By 2020, the company aims to exceed a total output value of 2 billion yuan, solidifying its position as the dominant player in the Chinese decoration accessories market.

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