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Analysis of the Cause of Video Surveillance Market Expansion
The video surveillance market has evolved significantly and is now widely recognized and embraced by the industry. A complete industrial value chain has been established, and regulatory frameworks are gradually being standardized. As a result, the video surveillance market has matured and expanded beyond its initial niche, integrating into China's broader information industry. With the continuous growth of the video sector and positive market expectations, the industry is no longer isolated but is becoming an essential part of the national digital ecosystem.
Market expansion is driven not only by technological advancements but also by the growing demand from users. While technical preparation serves as the foundation for development, it is the increasing user base and evolving needs that truly fuel market growth. The video surveillance industry has built a stable and well-structured value chain, with a solid customer base. However, to sustain future growth, new and meaningful motivations must be introduced. These drivers are now becoming evident.
First, the expansion of the market from the perspective of user groups. Traditionally, the main users were medium-sized organizations such as banks and power companies. These entities have played a key role in driving the digital monitoring market. However, with the rising awareness of security due to domestic social stability initiatives and global terrorism threats, more people are recognizing the importance of video surveillance. This has led to two clear directions: one is targeting ultra-large-scale users, such as city-level surveillance systems like the "3111" project; the other is focusing on small and medium-sized enterprises (SMEs), which make up 99% of Chinese businesses, contribute over 50% to GDP, and provide 75% of employment. Additionally, individual users are showing strong interest in online video applications.
Second, from the application perspective, traditional video surveillance was mainly used for security purposes, addressing three main risks: human injury, natural disasters, and accidents. As the information industry grows, video surveillance is expanding into two major areas: large-scale, intelligent, and professional security systems, such as smart city projects and industry-specific monitoring; and consumer and visual management applications, such as tourism platforms and chain store monitoring.
Third, the supply side of the market is adapting to meet growing demands. The industry is focusing on core customers, aiming to improve products for existing markets while also exploring new innovations and potential user groups. As the user base expands, latent demand is turning into real market opportunities. This requires not just technical improvements, but also a broader access to the user market through enhanced value chains.
Fourth, traditional security-focused applications often fail to meet the diverse needs of today’s market. These applications primarily serve to protect existing interests—offering deterrence and insurance—but they do not actively create new value for users. In contrast, emerging consumer and visual management applications focus on helping users generate new value, such as improving production efficiency, enhancing management, or supporting e-commerce. These applications transform online video from a tool into a productive resource, significantly broadening the user base.
Currently, the primary user group in the upstream industry is the security demand segment. From an enterprise standpoint, services are mainly targeted at existing customers. However, current channels lack the capability to identify, collect, and manage new user groups effectively. There is a need for better analysis, engagement, and service delivery to these emerging segments.