Google wants to pick up DIY products for security products

It is reported that Google's self-developed security products in March this year applied for a patent for innovative products related to safe housing. Only a year ago, Google had just acquired the patent for the Nest thermostat of the smart home series. This series of measures is Google's clarion call to enter the field of security? And the entire security industry should hold what kind of attitude. In response to this topic, public opinion polls initiated by the SSN Security System News show that participating voters can be roughly divided into three categories: excessive anxiety, excessive disdain, and sensible treatment. The last group of people said that if Google’s influence on the security industry gradually increases, they will pay close attention to topics related to Google.

Someone mentioned in an interview that Google’s influence on the security market is enough for telephone and cable companies to look at each other. Although not everyone accepts DIY, its operation is simple and has great marketing potential. Google does not have the ability to shake the entire security industry once it “goes in,” but it will certainly replace some of the traditional security products in the residential sector.

38% of respondents disagreed with this view. They believe that Google will not only impact the traditional security industry. The entire industry will attract more social attention because of Google's advertising and marketing.

Mike Ramsey, chief operating officer of Your Monitoring Center, pointed out: "In terms of short-term results, Google's entry into the security industry will have a positive impact on all levels of consumer groups (consumers, businesses, individuals, etc.) that have consumer demand for security products and services. The so-called rise in boat height."

One-third of respondents believe that Google has the greed to snatch customers. One person who held this view explained: "The end user can install the device himself and connect the wireless wifi in his home so that people will not use the expensive monthly payment for the product through the distributor of the alarm device.

Twenty-nine percent of people believe that Google's next "entry" will have greater actions.

In April of this year, SSN published an article on Google's anticipatory action plan. Jeff Kessler, general manager of Imperial Capital, predicts that Google will eventually embark on a professional monitoring road. Once Google picks up the banner of security products DIY, they will have to choose from one of three options: acquire or create a monitoring company, or choose one as a third-party contracting company.

9% of news polls believe that Google will seek a professional third-party monitoring company, 55% think that Google will apply DIY mode, 36% believe that Google will create a new security product usage model.

Google's security plan began with the development of Nest thermostats. Their market positioning is a DIY installation experience. At present, they are working on developing cameras with self-monitoring capabilities.

For the traditional security companies how to deal with Google's "into" security industry, 37% of respondents believe that the key is to maintain their own innovative advantages, that is, adhere to the core technology. 28% believe that the product is close to customer needs is the key to crack the "Google crisis."

35% believe that Google entered the security industry or other newcomers entering the industry, do not have to trigger panic speculation. "Unless they have formed a complete professional team that integrates installation, sales, and after-sale technical guidance."

AJHunter, project manager of the security operations department at Albright Knox Art Gallery in New York, further explained: "As an end user of security products, technologies and services, new access providers in any industry can promote product development, technology, and service upgrades to some extent. In order to inject new vitality into the regional market. Even if it only brings in new ideas, these new admittances can also be used as a new blood to inspire the entire industry to move forward."