Agricultural resources dealers, planting big households is your new market!

1. Professional product portfolio

In the course of many years of operation, agricultural resources dealers will be able to sum up the characteristics of different products. Some product brands are very famous, but the price is often too high. If the cost of large-area use is high, it is not suitable for recommending these products to large planters. Some products are new products, and have not been widely promoted and tested, especially agricultural products such as pesticides, which are prone to harm. Because of the unstable performance of such new products, the risk of large-area use is also high. Not suitable for recommending to large planters.

There is also a class of products with outstanding functions, reliable quality and high cost performance. This is the professional product portfolio for large planters. Agricultural resource dealers must go deep into the rural areas to visit and investigate, and grasp the information on agricultural products that are popular among large planters, and then continue to use their own efforts to keep strong product resources.

2. Experiential promotion service

When promoting new products to large planters, it is often impossible to achieve good results through various forms of advertising. There are two forms of so-called experiential promotion. One is to encourage large-scale plant samples to be used in experimental fields, and to encourage subsequent purchases through their own good effects. The second is to invite large planters to nearby experimental fields. Visit it and let it experience the superior performance of the product.

3. Special price strategy

Because the large amount of agricultural products used by large farmers is very large, they are also highly sensitive to prices. Agricultural resource dealers face a dilemma when formulating the price of products. If the price is high, it is often difficult to sell, but the price is too low and does not make money. In the process of vying for large planters, it is true that many agricultural operators are “losing money to earn money”.

In addition, agricultural resource dealers can adopt a price strategy of “differential price and differentiated products”. The difference in price means that the price of homogenized products supplied to large plant growers must be low. In order to make up for the shortcomings of insufficient profits, on the one hand, it can be purchased in large quantities from manufacturers to reduce the cost of purchase. On the other hand, it can take the form of using ordinary packaging and reducing gifts to reduce costs.

Differential products refer to products that are different from the general product for large planters. Taking compound fertilizer as an example, 45% (N15-P15-K15) of general-purpose compound fertilizer is widely used in rural areas, but many plots have polyphosphorus, which can be recommended when providing compound fertilizer for large planters. N15-P10-K15) 40% compound fertilizer, appropriate price reduction, but the effect is not bad, naturally can be welcomed by large planters.

4, professional technical services

In many cases, selling a product is just the first step. However, in order to maximize the performance of the products sold, it is often necessary to add personal technical guidance;

Take compound fertilizer as an example, do you do topdressing or base fertilizer? Is it a ditch or a hole? How much is the amount of fertilizer applied? These seemingly simple questions are often not resolved in practice. Even if it is a professional person like a big planter, it may only have the experience and habits that have been cultivated for many years, and it may not necessarily have a scientific basis. Taking pesticides as an example, many high-quality pesticides need to be diluted twice, but farmers generally think that it is not necessary, so that the efficacy is greatly reduced.

The knowledge of these professions is very much needed for large-scale farmers, and it is also the best way to exert product performance. By communicating with the large-scale farmers in these aspects, they can often achieve good service results. Large-scale farmers are a group that is very happy to accept new things and new knowledge. They are also more likely to accept the knowledge of these professions than ordinary farmers.

5. Perfect service system

The long-term cooperation strategy between agricultural resource distributors and large planters is to build a “model household service system”, gradually transform large planting households into “model households”, and formulate a set of practical model service measures and promotion forms, and long-term planting households. Happy cooperation also creates a good marketing effect.

(1) Select a model household.

The choice of the model households is very important, with good character and good professional skills. If the local famous planters are large, they should be able to play a good word-of-mouth communication effect;

(2) Do a good job in the construction of demonstration households.

It is necessary to prepare the necessary agricultural product gifts and guest gifts for the demonstration households, and to hang the permanent signs at the door of the model households and in the demonstration fields to play a propaganda role;

(3) Pay attention to the after-sales and daily maintenance of the model households.

When it is necessary to fertilize and spray medicine, technicians should be dispatched to the demonstration households for guidance and assistance. On the occasion of major festivals such as the Mid-Autumn Festival and the Spring Festival, send a small gift to the guests, etc. These are the necessary means of maintenance;

(4) The most important significance of the construction of demonstration households.

The important significance of the construction of model households is to drive the purchase of surrounding farmers. Therefore, it is very important to use the model role of the model households to actively promote the publicity through technical promotion meetings. In the season of using fertilizers, the agricultural technology promotion meeting was held in the village, and the demonstration households were asked to show their own opinions. On the one hand, the propaganda became more credible. On the other hand, the model households also felt that they were valued.

What are the characteristics of the big farmers?

1. Planting large households is more rational, paying attention to cost performance, and limited promotion of small gifts;

Large-scale farming is a large-scale planting, and the demand for agricultural materials is very large, so it pays more attention to the cost performance of agricultural products.

2. More sensitive to price;

The large-scale planting households are relatively large, and the required agricultural products are relatively large. The expenditures of various agricultural products such as pesticides, seeds, and fertilizers are not small, and they often occupy a high proportion in their operating costs. Large planters are more sensitive to price.

3. Pay attention to professional agrochemical services;

Large planters are often engaged in this industry for many years, and they have a deep understanding and mastery of planting techniques. What large growers hope to receive is professional support. If agricultural managers are not working hard on their own technical level and professional services, it is difficult to have long-term cooperation with them.

4. Pay special attention to reducing the risk of planting industry;

The cropping industry is a risky industry, and weather conditions, industry booms, etc. all have a big impact on planting. Large planters are also very clear that to avoid industry risks in order to achieve good returns, but because they are often limited by their own cultural level, the source of information is relatively small, so the grasp of the latest market can not be timely and comprehensive.