Xiaobian of the home network believes that the core competitiveness of furniture companies lies in product compliance. No matter how advanced the company is, how smart the training, how strong the production line, how perfect management, the product is not up to standard, everything is empty talk. The standard of the home network refers to a series of positioning to be accurate, rather than narrow product quality, which is usually the brand positioning and planning. Dongguan Yangchen Furniture Co., Ltd. is the company that the author has recently served. The foreign-processing and processing type of foreign ministers had lower profits. After entering the foreign ministers, after more than half a year of market research and analysis, the author formulated a 12-character policy that conforms to the development of foreign ministers: understanding the needs, positioning, strong promotion, marketing of all employees, launching the Yangchen A furniture brand and aggressively entering the domestic market. Level marketing market, establish a strong network of franchisees, and quickly set up a strong transformation of the domestic sales team within half a year. The success story of A furniture is to identify the brand positioning and marketing model, which embodies the company's own competitive advantage, mainly the following: First, locate your own unique selling point. To give consumers a reason to buy their own products and services, they must reflect their own advantages through differentiation. Second, condense your own business focus. Reflect your core competitive advantages and strengths. Third, all-round marketing of their own selling points and focus. Fourth, win with first-class quality and low cost, and constantly innovate. Fifth, establish your own corporate culture and shape the team spirit. 6. Strengthen training so that employees can establish a correct outlook on life and values, help them to do their own career planning, and let everyone have their own ideals to realize their maximum potential. 7. Pay attention to and strive to develop a loyal customer base. The more customer base, the higher the customer's loyalty and the stronger the company's competitiveness. Enterprises should start from product, price, channel, promotion to public relations and other aspects, and strive to cultivate their own customer base to enhance their competitiveness. Among the above advantages, the key role is the advantage of corporate culture. Corporate culture is a deep-seated factor that shapes the success of a company. Corporate culture is everywhere, but it cannot be imitated. No matter how powerful the competitors are, as long as we have a vision, a goal, a position, a difference, and a corporate culture, the company can continue to grow stronger. Therefore, the ultimate goal of the future furniture company will be to shape the brand and corporate culture. There are more than 60,000 registered furniture companies in China. When will the companies and brands in the industry be truly deserved? The history is waiting for nothing. Recommended reading: Sui Bao specializes in creating deep sleep mattresses The perfect combination of Merigue mattress tradition and innovation Soft decorative design should start from the overall design Five major phenomena in China's soft furnishings industry Walnut Shell,Granules Walnut Shell Powder,Brown Walnut Shell,Broken Natural Walnut Shell Ningxia Jinyihui Environmental Protection Technology Co., Ltd. , https://www.chinajyhhb.com
Corporate culture will become the competitive advantage of future furniture companies