In recent years, the diversity of materials used in food packaging has significantly increased. Common materials include metal, glass, paper, plastic, and composite materials. The role of food packaging is far more than just containing the product—it plays a crucial role in preserving freshness, maintaining quality, and enhancing consumer experience. Key features of modern food packaging include moisture control, temperature regulation, sterilization, anti-corrosion, water resistance, acid resistance, oil resistance, and deodorization.
Personalized design is becoming a key strategy in attracting consumers. For example, during a tourism promotion event in Shanghai, the local tourism bureau introduced a cartoon character called "Bag" aimed at the Japanese market, especially for food-related tourism. This cute and simple character, with its round eyes, smiling mouth, and bun-like hair, became very popular. There's even a female version named "Good," who wears a small red flower and a pink skirt, and her name is pronounced in the Shanghai dialect, adding a unique cultural touch.
Green packaging is now an inevitable trend in China’s food industry. As reported, edible films made from biodegradable polymers or food-grade plastics are being developed by researchers like Dr. Davis Edwards. These films, which resemble eggshells, can be infused with different flavors and used for both solid and liquid foods, such as soups, cocktails, and coffee. Not only do they reduce environmental impact, but they are also safe to consume.
Green packaging involves using eco-friendly materials such as paper, biodegradable plastics, edible films, natural materials, and recyclable substances. It also focuses on simplifying packaging, reducing waste, and ensuring that materials are easy to recycle, reuse, or separate. Additionally, green practices extend to the manufacturing process itself, aiming for sustainability at every stage.
Safety and security features are essential in food packaging design, especially given the frequent food safety incidents in China. Incidents like the snail contamination, hairy crab issues, "red yolk duck eggs," Duobao fish, and melamine scandals have raised public awareness about the need for reliable packaging. Anti-counterfeiting measures are now critical. These include anti-counterfeit designs, printing techniques, and the use of labels such as laser, digital, and fragile anti-counterfeit tags. Among these, attaching anti-counterfeit labels has proven to be the most effective method.
With the rise of e-commerce, food packaging must also meet the needs of online sales. More people are shopping online, where they cannot physically inspect the product. Therefore, the packaging must serve multiple functions: communication, information provision, interactivity, and stimulation. A well-designed package helps customers make informed decisions, enhances brand recognition, captures attention, and encourages purchases.
Experts emphasize that food and packaging are inseparable. The quality of packaging directly impacts the product's quality, grade, and market success. The future of Chinese food packaging design must focus on personalization, sustainability, security, and adaptability to e-commerce trends.
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