Wallpaper industry opportunities and challenges

After several decades of development, wallpaper has been increasingly recognized by the market. The growth is very gratifying; the worry is that the current wallpaper industry is still a disorderly competition, which is likely to cause the wallpaper industry to fall back to the bottom. Jin Baorong, vice president of Rouran Wallpapers, believes that the wallpaper industry is growing faster and faster, and it is full of opportunities. However, opportunities are often accompanied by greater challenges. Lu Huanqi, the head of Germany's Marlborough Wallpapers China, used a “tidal” character to describe the current status of the wallpaper industry. He believed that the trend of wallpaper attracted more and more people to join them. The result is likely to be “because the combination is not understood because Learn to break up." Yang Yuan, the national operation director of Grammy wallpapers, used “too few and too many” to summarize his feelings. Too many refer to the wallpaper market and many new merchants who make wallpapers. The wallpaper brand is also too much surplus. However, the channels for wallpaper promotion are too few, and customers have too little awareness of wallpaper. This is very asymmetrical with the former.

Although the respective wordings are different, but the so-called "seen by the same hero", the feelings of the responsible persons of several well-known wallpaper brands are very similar.

Real estate policy tightened, there may not be many wall stickers on real estate regulation For many home companies, it was a "wolf." However, after this spring, everyone gradually realized that the "wolf" really came. Although from the sales data of the first quarter, many wallpaper companies still maintain sales growth, but the impact of real estate regulation on the household industry is still bound to increase investment in property rights, high operating costs will inevitably lead to lower corporate profits This has also caused trouble for managers of many well-known companies.

In fact, shopping malls such as battlefields, at any time, the market can not avoid competition. In the more severe economic environment, the etheric effect will become even more prominent. Those power companies that have long-term brand management and strategic deployment will clearly have absolute advantages in the competition. However, it is still too early to predict the results. All preparations and predictions are waiting to see results in the coming year.